“You know how after losing the Champions League final to one of your biggest rivals all you want to do is go home and eat ice cream and not have to watch a surprise 30-person flashmob hired by your club’s kitmaker to serenade you with a fully choreographed, Glee-like rendition of Primal Scream’s “Movin’ On Up” in London Stanstead (sic) Airport? Well, now Borussia Dortmund know that too.” ( Brooks Peck, from Dirty Tackle)
Spot on description of an terribly thought out idea by Puma. Yes, marketing mistakes can happen with Puma and Borussia Dortmund too.
After Paris St. Germain it’s time for another important European football club to revisit it’s brand identity. This time, A.S. Roma.
The first image is the new crest, followed by the previous one and - last - a crest used from 1979 to 1997.
(Source: asroma.it)
India and Pakistan share Happiness. Great Coca-Cola idea. :)
Great initiative connecting fans and their passion. This time, Palmeiras and Make a Wish Foundation.
(Source: twitter.com)
Don’t just talk about sport, talk about the emotion involved in sport.
Heineken does it again for the UEFA Champions League.
Norwegian soda “Solo” make it’s made voyage as the world’s largest “Message in a Bottle”. A very clever stunt.
Via Zara (the friend, not the store) ;)
(Source: twitter.com)
Everything will be fine, as soon as we get more likes on Facebook (or RTs on Twitter for that matter…
(Source: brainstorm9.com.br)
Michelle Obama challenges Jimmy Fallon to promote Let’s Move
Can’t remember of a First Lady stepping down from the pedestal and doing push-ups. Great idea to get kids moving and doing sports.
A “battery alternative” that charges 100 to 1000 times faster and lasts longer. Now THIS would change everything!
“For over 50 years, we just did it.”
Umbro says goodbye to the English Team with their heads held high.
