April 2012
10 posts
2 tags
Apr 24th
314 notes
4 tags
Apr 23rd
1 tag
Apr 18th
3 tags
Apr 17th
3 tags
Apr 16th
3 notes
6 tags
Apr 11th
7 tags
Apr 11th
4 notes
4 tags
Apr 3rd
3 notes
8 tags
WatchWatch
Sony launches it’s sports themed ambush campaign called “The Colours of Sport”. As Sony is not an Olympic Partners (those would be Samsung and Panasonic) and it’s trying to associate itself with the Olympics (by using Gymnastics, Hurdling, Swimming and Football to represent it), I consider it a classic case of ambush marketing. Though in this case, it’s a well played...
Apr 3rd
3 tags
Apr 2nd
2 notes