The report details that a child who lives in the United States becomes 75% less active between the ages of 9 and 15 and that, in the past 44 years, physical activity in the U.S. is down 32% and is projected to be down 46% by 2030. If money needs to be the motivator, consider this: The direct cost of inactivity will lead to a 113% increase in health care costs by 2030.
Nike’s new ad with Brazil, launched yesterday. Interesting to notice that it’s online only and said to be targeted at the teens who have never seen Brazil win a World Cup (or were too young to understand).
Though I like the catch phrase (“Beat your shadow”) I don’t like the ad concept, which says Brazil’s biggest adversary. Sounds too arrogant for me. Specially when other teams (i.e. Spain and Germany) are currently playing much better football than we are.
To be honest, if I was the manager for a national team - like Argentina for example - I would definitely use this as motivation during the 2014 World Cup.
When Nike launched Nike+ with Apple it was definitely quite a step forward, getting people more involved with training, connecting the world of sport with the world of technology (and apps) in a way that many people now do.
Their latest move is the Nike+ Fuel Band. As it’s still in pre-release my main question are how much will it cost and will it be iPhone only.
As a part of Nike’s #MakeItCount campaign, the brand officially launched its lastest piece of new technology: the Nike+ Fuel Band which measures nearly every aspect of life as a sport.
Since January 1st, Nike has pushed the #MakeItCount hashtag asking its audience “how will you #makeitcount” and soliciting millions and millions of responses. The Nike+ Fuel Band measures your daily activity and turns it all into NikeFuel. So you can set a goal for every day and then go out and beat it. Life is a sport. Make it Count.