BBC launches it’s interactive media player for London 2012
NBC Sports uses 3D projections to promote the All-Star Game 2012 in Ottawa.
What strikes me as the cleverest part is that they made the TV spot with images they shot of the actual projections. So not only did they get a great commercial, they also got the local guerilla marketing buzz from the projections around town as you can see on the second video.
(Source: mktesportivo.com)
It’s not crazy. It’s sports.
The only kind of betting I believe sport should be involved in.
(Source: mktesportivo.com)
Nobody likes the bench
This park bench outdoor work for Nike pretty much says it all. (Thanks, Casey!)
USA TV ratings system explained by ESPN puppets.
Interesting to notice how they do include data from DVRs in different timings, still I’d like to know also how they’d take online viewing into consideration.
(Source: Laughing Squid)
The FT confirm their previous move of going for HTML5 instead of the App Store by taking out their app from Apple’s market.
They still seems to be an Android App, but it’s a very interesting move for the One Web concept. Let’s see how it roles out and who will follow.
(Source: twitter.com)
Blogging? New media? Mass media? Transmedia? Cross-media? etc etc etc.
How about just reaching people with relevant information?
That’s what this guy did.
(Source: updateordie.com)
Sports can make a difference.
Via Brainstorm9
